Market Analysis

Target Audience

In reality, our target audience for Creatures Corner is not defined by age, but rather by cognitive ability. Children with neurodiversy do not develop the same way as neurotypicals so we have to approach the market from a unique perspective. This target is not based on age but based on cognitive ability. Our primary target are those children or adults with autism that are having trouble with basic socialization and cognitive learning, regardless of age.

Strengths

  • We are the FIRST educational series for this demographic 

  • Building a community around teaching and socialization

  • Alone in the market

  • Creating accessible resources for the neurodiverse community

  • Providing simple, easy content for the fundamental stage of development

Weaknesses

  • Costly

  • Niche group

  • Lack of benchmarks for proof-of-concept

  • Adaptive approach to keep up with latest findings

  • Need for a team of professionals with expertise in dealing, teaching, and assessing neurodiversity

Opportunities

  • Foster socialization and education in the communityBridge the gap between neurotypicals and the autistic

  • Become a community and help make connections in the world

  • Support developmental and social growth for all children, especially after the pandemic-induced isolation

  • Partnering with autistic non-profits and other organizations with similar goals

  • Generate job opportunities for the autistic community

  • Offer entertainment options such as TV spin-offs, story-time podcasts, and character-based bedtime stories

Our competitors

There is no one in the field for educational tv shows that help specifically kids with autism. However there are educational shows that kids with autism watch and learn from.

  • Viewers are 2-4yr old

    Pros: This show has a great format for learning. DTN has really catchy songs that children really gravitate towards and also has a simple script that is very inclusive. They have recently introduced an autistic character. Another unique thing about this show is that characters are both human and animals.

    Cons: This is really geared toward neurotypicals (kids without autism). It only shows one side to autism when there is a very wide spectrum.

    Best for: This show is wonderful at teaching kids through song. It makes it really easy for kids to catch on. They are also very good at teaching kids about emotion and how to deal with their emotions.

  • Viewers are of all ages but marketed to preschoolers 2-4yr

    Pros: This show is educational based. It teaches children through song. This is a staple for educational series. It has been around for 53 seasons. It also progresses with the times and have introduced an autistic character as well.

    Cons: This show is for neurotypicals. It can be advanced for children without the cognitive ability as a normal preschooler.

    Best for: Sesame street is great for simplifying things for children through song. It also specializes in counting and learning letters.

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